"Deer In The Headlights Trap"

Are you a small business owner?

Are you overwhelmed by the vast number of “things” to do on the Internet as part of your marketing efforts?

A common reaction to being overwhelmed is to become immobile and do nothing – just like a deer caught in your headlights. This is not a dig at anyone; it is more of an understanding of why some react to the whole idea of Internet marketing by doing nothing.

Many people don’t make decisions out of fear of making the wrong one. Unfortunately, this usually results in the biggest mistake of all – doing nothing! In business, this result can be quite costly. While you are procrastinating and continuing to evaluate all your choices, your competitors are out there making things happen. Will some of your choices be wrong? Absolutely! But as long as you own up to, recognize and learn from your mistakes, you will still be one step ahead of where you would have been had you done nothing.

Keep in mind that nothing you do is etched in stone and can be modified, changed or even deleted (Unless you have spent tons of money putting up a huge billboard. That might be a little more difficult to just “erase”). Take for example, re-designing your website. If you look at this as more of a process than a task with a definite beginning and a definite ending, you will be more comfortable taking the necessary steps in this process to get to your desired goal – a newly designed, well-optimized website. But even when you think you are done, you are not done. You will more than likely be adding content to your site, you might want to make some design changes, you might want to re-design your logo, your tagline, etc. Don’t be afraid to make a decision on the design or content because it might be the wrong one. It more than likely will be the wrong one, so expect to make many wrong choices along your way to finding a better one. It is all part of the process.

Julie Weishaar is a highly qualified marketing professional with 10+ years in marketing communications, branding, event planning, public relations and Internet marketing.
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Small Business Internet Marketing
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