Viral Marketing Success Stories I
Reading about success stories does more than inspire us, it teaches us how to be more like the subjects of the stories and how to avoid what they avoided to get where they are. In this two part article we will look at several viral marketing success stories and the lessons you can learn from them.
- Viral marketing success stories 1: What happens In Vegas stays in Vegas
After a failed attempt to promote itself as a family destination, Las Vegas finally embraced its sin city image with a simple advertising campaign “what happens here, stays here”. By adopting this image they turned a perceived negative into a positive, as the city now gained a certain aura of adventure and fun mischief.
- Viral marketing success stories 2: Get a Mac
Apple’s get a Mac campaign puts the hip, easygoing Mac against the hapless, problem-prone and dull PC. It implies, rather bluntly, that you do not want to be an awkward PC user; you want to be a hip Mac user instead, so get a Mac. You can learn from this viral marketing campaign that you should crate engaging characters in your online video to help grow an audience that’s receptive to your brand.
- Viral marketing success stories 3: Nathan’s famous hot dog eating contest
To help make publicity for their brand, the restaurant held a contest that grew to be the most famous eating competition ever, and turned it into an Independence Day tradition. It spawned a subculture of competitive eating celebrities who receive international media attention. What should you learn? Don’t be afraid to be outrageous if it suits your brand.
- Viral marketing success stories 4: Will it blend?
Blendtec, a maker of high-end blenders, created a series of online videos that depict founder Tom Dickson using his admittedly durable machine to blend everyday objects, form small electronics to iPods and cameras. Use various tools to spread the word about your brand, focus on what makes your brand different.
Stay tuned for more of our viral marketing success series at www.doubleurincome.com
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About the Author:
At Double Your Income, you can find free online advice on Internet Marketing, along with more specialized consulting services to your small and medium sized online business in Egypt and the Middle East that are customized to perfectly suit your business’ needs and goals.
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